Whether in conversations with a friend or making a transaction at a store, we need to be able to communicate or intended message clearly. As church leaders, we want to communicate with the people in our churches and the communities around us, and it is important that we put thought into our messages we communicate to avoid unnecessary confusion.

Every time I drive to the community where I serve as a Transition Pastor, I pass a confusing message. On the side of the road there is a big tea pot shaped sign up on a post, as if announcing a place to stop and have tea. As you get closer, you will see that they do not want you to stop, because as you turn off the highway, you are greeted by two orange traffic barricades with a sign that says, “Do not enter. Private yard.” It must have been a restaurant at one time but not anymore. Yet the teapot sign remains inviting people to enter a private yard.

Just this morning I walked by another confusing message. In a storefront at the local mall, a slogan says: “Celebrate your shape.” In my mind, that indicates that they would have clothes for a variety of shapes of people. Instead, the mannequins in the display window are all pencil thin. That seems like a confusing message to me. Does it mean you can celebrate any shape you want as long as you are very thin.

Let’s look at a few ways that we as church leaders can prevent common inconsistent messages:

• We say we want to strengthen families and then we plan separate activities for everyone.

Many churches say they support families. That is good, and we should support them, but too often we keep the families busy with their own separate activities. Children go to Sunday School and Children’s Club. Youth go to Youth Night. Men and women go to their own Bible Studies. We say we support families and then we plan everything to separate them. I know there are benefits to the separate programs, but how about we bring them together more? Instead of planning a Youth Ski Trip, plan a Family ski trip. How about planning mixed Bible Studies occasionally?

• We say we are an intergenerational church but don’t allow children to serve in the worship service.

In many churches, serving in the worship services is limited to adults – often only “accomplished” adults. While the messages on the website might state the church values intergenerational participation, a different message is communicated each Sunday morning. Why not add some youth to your worship team? Many of them are musical and would love to learn to play an instrument as part of a music team. How about having children reading scripture?

•   We say we want to reach our community with the gospel but have no outreach from our church.

I understand there are many ways to reach into our community with the gospel, and much of that can be done by individual members of our church. It’s exciting when we hear of that happening. Yet if this is something that we say we want as priority in our church, the church should provide opportunities for outreach and training. We need to follow through on what we say we think is important as a church.

• We have a website that announces activities we do not offer.

Every church needs to have a website. We need to be able to communicate with people online. But let’s make sure that our information is up to date and accurate. Recently I was looking to book a bus ride from one town to another. I searched online and found a site advertising the route and rates. I made some initial plans that revolved around catching that bus. I went to book it, only to find that the route and bus service had been cancelled for a year or two already. We don’t want to do the same thing with our information online. Communicate what you offer and make sure you it’s accurate.

 Inconsistent messaging not only misinforms people, but it also causes them to lose trust in us. If we can’t communicate accurately, it will seem as if we are not being truthful. We end up not just disappointing people but turning them away from our church. Let’s make sure that our messaging is consistent and accurate.

Keep looking up,

Andy Wiebe